The secret sauce is our social mission which inspires us to recruit people from under- served communities, train them in digital skills and induct them into the knowledge economy. We emphasise sourcing talent from an impact background. Around 50% are women, a significant achievement in the technology sector. These dual goals of establishing a cutting edge for- profit technology business, and creating sustainable livelihoods for marginalized people, have driven us to innovate on HR practices related to employee skill development through Learning & Development (L&D).